Ooyala Video Index Report Shows Television Going Mobile and Global as Tablet Viewing Jumps 47 Percent in a Single Quarter
Ooyala, the fastest growing online video company, has published its Q2 2012 Global Video Index report. The free quarterly report, derived from the viewing trends of 200 million online viewers around the globe from April 1 through June 30, 2012, shows the lines between broadband and broadcast media continuing to blur as premium content shifts to a more mobile, multi-screen environment.
Specifically, Ooyala data shows long-form video content like movies, sports and TV shows accounted for more than 60% of the total time users spent watching video online in Q2. The share of time tablet viewers spent watching long-form videos grew 47 percent in a single quarter.
“The way people watch TV is changing. As more premium content becomes available online, more viewers are logging on, rather than tuning in, to watch their favorite programming on tablets and smart TVs,” said Bismarck Lepe, cofounder and president of products for Ooyala. “Consumers are leading the charge, and forward-thinking media companies realize that content is content, however it is consumed. Our data, and our data-driven video innovation, help these companies develop strategies that increase their share of connected viewers and capture more digital dollars.”
Ooyala’s ability to monitor the impact of geographic and demographic variables on video consumption is a boon to publishers and advertisers. For example, as the U.S. political season heats up, Ooyala tracked how people in different states watch online video across America. The data shows that “Blue State” viewers – states in which the Democratic candidate won the last U.S. presidential election in 2008 – watched 26 percent more online video, measured by number of plays, than “Red State” viewers (where the Republican presidential candidate won in 2008).
Other highlights from the Q2 2012 Global Video Index report include:
- Around the World in 80 Plays: In Great Britain, 15 percent of the total time spent watching online video occurs on mobile phones and tablets. In China, this number is 11 percent.
- Live Video On The Rise: PC viewers tuned in to live videos for an average of 33 minutes in Q2
- Big Screens, Big Content: When using smart TVs, set-top boxes and gaming consoles, viewers spend 93% of their time watching movies, TV shows and other long-form videos.
Ooyala’s Global Video Index report delivers key insights to global media companies and brand marketers to help them make data-driven decisions to maximize revenue and viewership. The full report and infographic are available directly from Ooyala. Additional data, analysis and news is available on Ooyala’s VideoMind blog.
Ooyala measures the anonymized viewing habits of nearly 200 million unique viewers in more than 130 countries every month, and processes billions of video analytics events each day. Ooyala’s industry-leading video analytics technology and real-time Big Data architecture help media companies and consumer brands gain insights into viewer behavior, grow their audiences worldwide, and earn more money with mobile, multi-screen broadcasting.
Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Its integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.
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