Syniverse to Power Vodafone India’s Messaging Hub
Syniverse has announced that it has signed an agreement with Vodafone India Ltd, one of India’s leading telecommunications service providers, to power the mobile operator’s messaging hub, which will route international SMS messages into India, aligning message delivery with the requirements of mobile number portability. With advanced reporting and critical five-nines reliability, the hub is designed to provide SMS reach for operators outside India to the country’s more than 950 million mobile subscribers.
“With a growing footprint in India, strong messaging expertise from providing services to leading operators and enterprises worldwide, plus unmatched service reliability, Syniverse is uniquely positioned to enable this hub,” Syniverse Chief Operating Officer Alfred de Cárdenas said. “We are pleased to support Vodafone India on this project, which will help operators across the globe optimize their SMS delivery into one of the world’s largest mobile markets.”
“Syniverse and Vodafone India share a commitment to excellence, innovation and reliability that make our work together delivering the messaging hub a natural fit,” said Naveen Chopra, Director -Vodafone Business Services, Vodafone India. “We look forward to launching this new messaging offering that will help mobile users worldwide seamlessly connect to users in India.”
The hub will ensure messages sent from international users are delivered to their contacts in India, complying with all regulations from the India Department of Telecommunications (DoT) and Telecoms Regulatory Authority of India (TRAI) for SMS routing into the country. Syniverse will be providing the core functionality to the hub, including message routing plus an advanced online reporting and invoicing platform. The messages will be delivered via Vodafone India’s network.
“Syniverse and Vodafone India have built a strong relationship over the past three years, with Syniverse providing the operator vital data clearing, financial clearing and anti-fraud solutions,” said Sanjay Kasturia, India Vice President, Syniverse. “We look forward to growing this relationship with a focus on propelling Vodafone India’s business and driving optimal mobile experiences for end users across India.”
Syniverse makes mobile work for more than 900 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and 25 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of the mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.
About Vodafone India
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 153 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.
Serving the needs of an enterprise, Vodafone Business Services is a total communications offering that caters to all their Voice and Data, wireless and Fixed-line requirements. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME division, National Corporate and key accounts. Since its inception, Vodafone Business Services has garnered over 3.3 million corporate customers in India and currently provides services to over 60,000 global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC.
Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.
At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.