Cegedim Relationship Management’s Nucleus360™ SaaS-based Solution Delivers Superior Level of Customer Master Data Management
Cegedim Relationship Management has announced the release of version 4.0 of Nucleus360™, its market-leading customer master data management solution for the Life Sciences industry. Available in Software as a Service (SaaS) and licensed models, Nucleus360 provides the complete infrastructure needed to create a trusted master view of the customer for sales, marketing and compliance initiatives.
When similar records exist across multiple databases in the enterprise, the powerful Nucleus360 match engine cleans and consolidates the disparate data, and identifies the single best-of-breed record of the customer. Sales, marketing and compliance businesses can then leverage the full view for analysis and reporting, allowing for greater efficiency, accuracy and improved customer data integration.
“Customer data is a company’s most important asset,” said Dave Escalante, Vice President and General Manager, OneKey and SK&A, Cegedim Relationship Management. “But often the data is not useful because it is fragmented in many different, unconnected systems. Nucleus360 creates a single, complete and accurate view of the customer to support targeting and segmentation, aggregate spend reporting, sales planning and analysis, and other business requirements.”
The newest version of Nucleus360 natively integrates with the OneKey Research Center validation service, ensuring that a client’s customer data is always up-to-date and accurate. OneKey is the industry’s most accurate healthcare professionals and organization reference database with more than 2.1 million validated profiles of U.S. physicians, pharmacists, nurses, hospital directors and other practitioners.
Other key enhancements of the Nucleus360 4.0 release include:
- Private SaaS architecture
- International compatibility for clients who need to implement on global, regional or local customer master databases
- New user interface for clients to manage OneKey verification requests
- New historical data tracking and viewing through an enhanced portal
- New configuration-driven write and search web services
|About Cegedim Relationship Management:||
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.