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Visa Goes Radio - Launches New Campaign on Being Card Wise and Card Safe

Visa has introduced consumers to Shanti Kumar and Miyan Smart two endearing characters who inform radio listeners about simple and effective ways to be Card Wise and Card Safe.

From 10 April, 2012, listeners of popular radio stations – City, Oye, Big FM and Suryan - across Mumbai, Hyderabad, Bangalore, New Delhi and Chennai are listening to Shanti Kumar and Miyan Smart provide informative messages on how cardholders can enjoy the various benefits their electronic payment products by taking some simple precautions. The four month long campaign sees Visa share security tips and to inform card users of the safe, convenient and rewarding ways to using their debit, credit or prepaid cards.

Uttam Nayak, Group Country Manager, Visa, India and South Asia said “We constantly hear consumers talk about their apprehensions towards using their cards. Our latest campaign is designed to address these issues in a simple, yet effective manner and make cardholders feel safe while transacting with their cards. With the gaining prominence of radio, Visa wanted to use the medium creatively and further strengthen our association with the cardholders.”