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Don does a U-turn, teams up with Interpol
- Shah Rukh named brand ambassador for campaign against crime

Aug. 27: Don has joined Interpolů and he can play ball with Messi!

Shah Rukh Khan has been chosen by Interpol as the ambassador of its Turn Back Crime campaign. The global initiative highlights the dangers of organised crime and its effect on our day-to-day lives.

“Internationally renowned Indian actor Shah Rukh Khan has agreed to become an Ambassador for Interpol’s Turn Back Crime campaign to promote greater awareness of how each of us can have a role in preventing crime,” read a post on the Facebook page of Turn Back Crime.

There is, of course, no mention of SRK’s role as Don in the two Farhan Akhtar films where he tops Interpol’s most-wanted list.

The campaign uses a variety of media channels and famous global faces to provide advice to citizens around the world on how to stay safe and play a significant role in reducing the impact of crime.

As the first Indian celebrity in Turn Back Crime, Shah Rukh teams up with Hollywood legend Jackie Chan, soccer superstar Lionel Messi and Formula One biggies Fernando Alonso and Kimi Raikkonen.

“It’s a very special honour to be a part of Interpol’s Turn Back Crime Campaign as an ambassador,” said Shah Rukh. “As Mahatma Gandhi once said, ‘I shall not fear anyone on earth. I shall fear only god. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to’.

“We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them. Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take.”

Shah Rukh will soon visit the US to promote his Diwali release Happy New Year through a series of concerts as part of a Slam! Tour.

“Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world. We are honoured to have him as an ambassador for Interpol’s global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign,” read a statement from Interpol secretary-general Ronald K. Noble.