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Sony sets sales target

Sunil Nayyar in Calcutta on Thursday. Picture by Kishor Roy Chowdhury

Calcutta, Aug. 21: Sony has targeted a sales growth of 30 per cent this fiscal, which will enable the Japanese consumer giant to cross the Rs 12,000-crore-turnover mark in India for 2014-15.

The company is betting on its Bravia range of LED television and Xperia phones.

With consumer sentiment improving and the market pepping up, the company sees a steady pace of growth in the Indian market. This could soon push India to the third slot from the fourth position now in terms of contribution to Sony’s global business.

“Nationally, we are doing quite strong as per our targets and budget figures. In the first four months of the fiscal, we have been growing 27 per cent in value terms. For the next eight months, we are pitching for an overall growth of 30-35 per cent,” said Sunil Nayyar, head (sales) of Sony India.

Sony India has set a target of Rs 228-crore sales during the festive period in Bengal between August and October, a 50 per cent growth over the same period previous year.

 
 
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