| Tapan Kumar Ghosh (left), zonal manager, east, Hyundai Motor and Bedabrata Bordoloi, regional manager, unveils the new Elite i20 in Guwahati on Tuesday. Picture byUB Photos |
Guwahati, Aug. 20: Automobile major Hyundai Motor India Ltd is banking on product improvisation and positive consumer sentiment to sustain a 25 per cent market share in the Northeast.
“We look to sustain the market share of 25 per cent that we had during the last fiscal in the Northeast. The plan is to grow in the market by coming up with products that are competitive and liked by consumers,” Tapan Kumar Ghosh, said during the launch of Elite i20 here last evening.
Hyundai Motor currently sells between 1,100 and 1,200 units per month in the region.
“The plan is to create a good demand for our products. For the Elite i20, though, we have not set any fixed targets for the Northeast market as of now. However, the demand for the product in the coming days would ascertain the sales targets,” Ghosh said.
With the launch of Elite i20, the auto major aims at setting a new standard for premium hatchbacks and is an improved version of the i20 that the company plans to phase off.
“As of now, our top selling models in the Northeast are Eon and Grandi10. The average monthly sales of Eon would be about 450 units while that of Grand would be about 300,” he said.
Hyundai Motor India is the country’s largest exporter and the second-largest car manufacturer.
“Elite i20 is a sporty, dynamic and innovative hatchback that showcases Hyundai’s sleek exterior and intuitive interior design ethos, projecting a harmonious and sporty appearance,” the official said.
The ex-Guwahati showroom price of the petrol and diesel variants of Elite i20 starts at Rs 4.98 lakh and Rs 6.20 lakh respectively.