Calcutta, Aug. 20: Textile major Bombay Dyeing is betting big on a brand overhaul, which includes a facelift for its stores and new and contemporary home furnishing products.
The company’s domestic textile business has grown over the past one year because of the revamp initiatives taken in the last 18 months.
The focus now is on consumers in the 25-35 age group.
“The focus is now on creating a strong pipeline of new products. We have made our designs more appealing to the younger consumers. We will upgrade and modernise our existing retail stores. We have opened 16 stores having the new design. Most have been opened in the last quarter,” said Ashok Kaul, CEO (retail), Bombay Dyeing.
At present, there are 350 Bombay Dyeing stores in the country, of which around 22 are company-owned and the rest are franchisees.
Plans are in the offing to add 50 more company-owned stores by the end of the current fiscal.
Last month, the company had launched mattresses. It may venture into bath accessories soon and consider other home accessories such as upholstery, tapestry and linen for dining and kitchen over the next one to three years.
For the quarter ended June 30, 2014, Bombay Dyeing has suffered a loss of Rs 53.63 crore. Revenue from its textile division stood at Rs 134.73 crore, higher by 23 per cent over the year-ago period.