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Mobile growth intact

Calcutta, Aug. 18: The domestic smartphone market grew 84 per cent to 18.42 million units in the April-June quarter against 10.02 million units in the year-ago period.

However, the pace of growth was slow compared with January-March 2014 when sales had zoomed 186 per cent to 17.59 million units.

According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan), 6.14 million units were shipped a year ago.

Research firm International Data Corporation (IDC) expects the market to more than double between 2014 and 2018, driven by a shift in preference for smartphones.

At present, feature phones constitute close to 71 per cent of the market.

“While Samsung has held on to its leadership position, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low end aggressively, and also needs a blockbuster product at the high end to regain momentum. Given the current growth rates, there is a real possibility of seeing vendor positions change in the remaining quarters this year,” said Jaideep Mehta, vice-president and general manager (South Asia), IDC.

Samsung continues to lead the smartphone market with a 29 per cent share, followed by Micromax 18 per cent, Karbonn 8 per cent and Lava 6 per cent.

The overall domestic mobile phone market grew 5 per cent quarter-on-quarter to 63.21 million units in April-June this year. The share of sub-$200 smartphones (about Rs 12,000) increased to 81 per cent.

Smartphones will play a crucial role in the coming quarters with the influx of Chinese vendors and Mozilla’s plans to enter the low-end segment.

 
 
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