| The Twitter page of Brand Bihar |
Patna, Aug. 16: Brand Bihar is expanding, on social media.
After Facebook and LinkedIn, former chief minister Nitish Kumar today took the cause to Wikipedia. He called on the state’s people to “let the world know” about Bihar. What’s better is his party has taken one step forward and launched a Twitter handle, @BiharJDU, to strengthen it.
Not too long ago, Nitish scoffed at former deputy chief minister Sushil Kumar Modi for “chi chi chi (chirping like birds)” when he joined Twitter. But after an onslaught on the social media, especially Twitter, by Narendra Modi, Nitish and the JDU are putting up a strong presence on the Net.
On Facebook, Nitish has appealed the people to spread Bihar’s good word and let the world know about the culture, history, development, important events and great men of Bihar on Wikipedia.
The JDU’s Twitter page, which already carries Nitish’s message, has advertised what the party calls “Bihar on Wikipedia” campaign.
Sources said the party’s mantra on the social media was an attempt to transform Nitish’s image that took a hit in the general election.
Niraj Kumar, the JDU spokesperson, told The Telegraph: “The Twitter profile is an expansion of the Brand Bihar movement. It is a cause to bring the people of Bihar living in different parts of the world closer. Wikipedia is a very popular website and most people wishing to know about a place use this website for information. With the residents writing about the culture and tradition of their village on Wikipedia, more people will know about the state.”