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Fru-Ve fest starts in Tura

Tura, Aug. 8: Meghalaya parliamentary secretary public health engineering and urban affairs Noverfield R. Marak today inaugurated the two-day fruit and vegetable festival, Fru-Ve, at Tura in the West Garo Hills.

The festival is an initiative of the integrated basin development and livelihood promotion programme and the district administration to offer a platform to the farmers of Garo hills. “It is an effort to promote the local produce of the region, which can be taken to the next level of entrepreneurial activity in a cluster or a larger way through green technology. It serves as a platform for identifying the practices and successes of such green initiatives by agro-entrepreneurs and farmers cultivating indigenous fruits and vegetables,” said Marak.

Focusing on the government’s initiative to promote green and organic farming, Marak said, “We need to educate our youths on indigenous farming techniques, namely to encourage them to take up agro-business.”

He added, “Farmers and agro-entrepreneurs can advocate towards creating a green system in a sustainable manner, which will provide them livelihood opportunities. The festival will create the sense of a holistic business approach resulting in a win-win situation for both the entrepreneurs and buyers.”

West Garo Hills deputy commissioner Pravin Bakshi said, “The Fru-Ve festival has given a platform to reach out to all the stakeholders to take forward the agenda of harmonised, economic and ecological development.”

Saying the festival is an effort to create awareness on organic farming, Bakshi said, “It serves as a platform for awareness on organic recommendations for various crops and fruits grown in Garo hills.”


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