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JVM’s virtual connect

The Facebook page of former Jamshedpur MP Ajoy Kumar, which invites ideas to boost investment

Jamshedpur, June 29: The JVM, which received a drubbing in the 2014 Lok Sabha elections, has launched a social media campaign to bounce back in the reckoning for the Assembly polls later this year.

While former Jamshedpur MP Ajoy Kumar is using his Facebook and Twitter profiles to invite ideas and suggestions regarding the agenda of the next state government, party boss Babulal Marandi, too, has launched a virtual campaign.

The former chief minister’s Facebook profile says: “We promise you a progressive state and a speedy government.”

JVM workers said their extensive social media campaign aims to reach out to young voters and Internet users. Party workers also believe that though the NDA stormed to power at the Centre, the subsequent rail fare increase and other proposed price hikes would have an impact on the Assembly elections.

Also, former MP Kumar’s profile is asking people for suggestions regarding how to draw investments and promote development in Jharkhand. Party sources said that JVM would base its poll agenda on what the people wanted. The party also has a team to scrutinise and analyse suggestions posted by people.

In a mail to The Telegraph, Kumar said that if JVM was voted to power in the Assembly elections, it would have a ‘servant-leader’ equation with citizens. “My team is painstakingly cataloguing each idea posted on my Facebook page (DrAjoyKumarIPS) and twitter handle (@drajoykumar). A good government should be a very good listener first,” he pointed out.

The BJP, on the other hand, is yet to come up with a virtual campaign. The profile of Bidyut Baran Mahto, who trounced Dr Kumar to win the Jamshedpur Lok Sabha seat, is stuck with the Ab ki baar… slogan.

Asked how the BJP plans to use social media in the run-up to Assembly polls, BJP spokesperson Anil Modi said: “We are working on it.”