Mumbai, June 25: HDFC Ergo General Insurance Company Ltd has signed a multi-year outsourcing agreement with Accenture, under which the IT firm will develop, implement and manage a range of digital applications for the insurer.
Accenture will maintain and upgrade HDFC Ergo’s existing digital channels, including web portals and mobile applications. Accenture will also develop analytical models to help the insurer better adapt its sales strategy according to its customers’ needs, a statement from the company said, without revealing the tenure of the pact.
“In line with our objective of growing our direct retail business, we want to make sure we offer our customers the best digital experience as possible, including a seamless interaction across all channels,” Mehmood Mansoori, a member of the executive management and head of IT, customer experience management, strategy and marketing for HDFC Ergo said.
Piyush Singh, managing director and head of Accenture’s financial services operating group in India, said customers in India were looking forward to interact with insurers across digital channels. In such circumstances, companies are faced with the challenge of providing multiple options to suit their needs.