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Drive to spot legal ads

Ranchi Municipal Corporation’s daylong drive against hoardings on June 18 may not have cleared the capital skyline, but it has sent a strong message to outdoor advertisers.

While civic workers hit the dormant mode after removing a couple of billboards from Kutchery Road, Jharkhand State Outdoor Advertising Association has embarked on a drive to identify authorised hoardings.

The outfit has urged all outdoor advertising agencies to submit documents related to spots allotted to them by June 25.

Secretary of the association Ajay Poddar said putting up hoardings at unauthorised places was an offence. He added that there might be several billboard frames that did not have the advertiser’s name, but had been put up with the civic body’s permission.

“Only documents can clarify the situation. Once verification is done at our level, the RMC can easily conduct a survey and remove illegal hoardings,” he said.

However, the RMC’s campaign against hoardings seems to have been put on the backburner.

Chief executive officer Manoj Kumar said he had launched the crackdown so that no one could oppose it. “A team was supposed to continue it. Owing to the mayoral poll, I have not been able to look into why the exercise has stopped. Now that the election is over, I will find out what is going on.”

Kumar welcomed the initiative of the advertisers’ association.

“It will be great if they help us identify illegal hoardings. We had appealed to them for the same earlier. Once they identify the legal billboards, we can deploy people and get the others removed,” he said.

Kumar added that once results of the mayoral poll were declared, all RMC work, including removal of hoardings, would gain pace.


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