Calcutta, June 18: Yours Food Pvt Ltd will foray into the Rs 150-crore green tea market.
The homegrown FMCG brand is looking to capture 4-5 per cent market share by 2015.
The company will enter the tea business in three phases. In the first phase, Yours Food will roll out green tea bags. A premium black tea will be available in the second phase. In the third phase, the company will sell the crush, tear and curl (CTC) variety.
The overall turnover of Yours Food is expected to touch Rs 100 crore by the end of 2014-15 against Rs 50 crore.
“The green tea market in India is estimated at approximately Rs 150 crore. We will cover the eastern states in 2014. By 2015, we should be able to cover the whole country,” said S.N. Agarwalla, managing director, Yours Food Private Limited.
“We will start dry and wet samplings across counters and retail outlets. We have our technical team who aggregate tea and blend them in the house. We are outsourcing our packaging to a company operating in Taratala,” he said.
The demand for green tea in the domestic market is growing at a rate of about 17 per cent per annum against a growth rate of 3 per cent for black tea.