Call it a marketing spin.
Acharya Nandalal Bose Art Gallery will undergo massive renovation to present itself in a different colour so as to attract more visitors and make art a part of daily life.
Came up in 2010 on The Bengal Club premises in Sakchi, the gallery was set up to provide a platform to city-based artists and to promote their art. Unfortunately, art is yet to create a buzz in the city.
This idea of getting a toehold in the market came about when artists went to galleries like the Lalit Kala Akademi in New Delhi. It struck them that though the location of Acharya Nandalal Bose Art Gallery was good with proper visibility, they have failed to create the hype about art. The gallery has hosted many exhibitions, but is yet to find a market of its own.
“Our members went various professional art galleries across the country to host shows and they returned with the idea of renovation. A facelift may bring in more visitors,” said co-ordinator of the gallery Shubhendu Biswas.
He added that they were waiting for funds. “The blueprint is final. Though The Bengal Club, who has always supported us, is offering a helping hand, we need some more money,” said Biswas.
The artists have planned to re-do the walls in such a way that the paintings can be hanged with proper lights that focus on the right area.
To bolster the gallery’s revenue, the artists have decided to sell handicraft item. For these are popular choices among Jamshedpur residents for home décor. Terracotta, dokra, pottery will be displayed and up for grabs.
According to the artists, terracotta craftsmen from Asanboni on the outskirts of Jamshedpur are brilliant. “We worked with them last year during Durga Puja. We will soon promote and sell their products along with paintings at the art gallery,” said an artist.