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The publicity blitzkrieg launched by Narendra Modi & Co. led by the famous ‘Ab ki baar Modi sarkar’ chant on the social media ahead of the Lok Sabha polls has spawned a new kind of campaigning that depends as much on door-to-door visits as on Facebook and WhatsApp.

So, it’s no surprise if lesser-educated, little-known public figures aspiring to become the mayor of Ranchi are also falling back on e-tools and social networking sites to make themselves seen and heard.

Gagan Kachhap, one of the 14 in the fray for the June 23 mayoral elections, is extensively using his Facebook account to urge people to vote for him besides keeping them abreast of his meetings and visits to various localities.

His latest post — “My mayor nomination plz vote me” — on June 2 accompanied by four pictures received 31 likes and opened the floodgate for comments.

Abki bar gagan sarkar”, “GK ko vote do, JK ko badhao”, “Jitega bhai jitega GAGAN KACHHAP jitega...! vote for GK” only reaffirm the kind of support that social media can ensure for a candidate given its huge reach in the present technology-driven world.

Something that Kachhap, who passed intermediate from Marwari College, Ranchi, caught on well when he started posting updates about his mayoral aspirations on Facebook.

“I have already started campaigning in different areas of the state capital like Namkum, Madhukam and Hatma. This apart, I am also requesting all my friends and relatives to vote for me through WhatsApp. I am receiving wonderful comments and wishes in my Facebook account and vote appeal from my friends. It is boosting my moral,” Kachhap said.

Durga Munda, who has a personal account plus a public one under the name Jharkhand Against Corruption (Durga Munda) on Facebook, has also read the social vibes well.

The mayoral candidate, who has studied till Class VIII, is appealing for votes in Hindi.

“My election agenda is to fight against corruption. I am trying to raise awareness on the issue during the course of campaigning and also through my Facebook page against corruption. People are welcome to view my page and post their comments,” he said.

Fellow contestant Barsa Gari, who has also studied till the intermediate level, has turned to Facebook and WhatsApp to generate awareness and appeal for votes.

No wonder then, Madhuri Lakra is also pressing her daughter to open a Facebook account for her. “I don’t have a Facebook account, but have told my daughter, who has just passed her matriculation examination, to open one for me. Hum sune hain bahut faida hoga (I have heard I will benefit a lot),” said the widow while campaigning at Upper Bazar and Firayalal Chowk.