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Tweet sermon for ministers

New Delhi, May 30: Narendra Modi has asked his ministry colleagues to use “social media extensively”, seeking to tap in governance a platform believed to have helped him during the elections.

Information and broadcasting minister Prakash Javadekar has written to all ministers urging them to “use Twitter, Facebook and YouTube to initiate discussions, seek feedback and incorporate valuable suggestions, besides maintaining a constant dialogue with people”.

“This is in adherence to the vision of Prime Minister Narendra Modi, who desires to use the social media platforms extensively for transparency and better governance,” the letter states.

Javadekar has urged his colleagues to put out information on policy initiatives through the New Media Wing — a division in his ministry created by the UPA government but one likely to get greater impetus now.

The social media push is also being seen as the Modi administration’s attempt to contrast its approach with that of the Manmohan Singh government, which was widely perceived as a poor communicator and unresponsive.

In his letter, Javadekar said the special wing would help all ministries “package and place” information, widen reach and improve response management, leading to a “360-degree communication”.

Several top BJP leaders and Union ministers, including Modi, Rajnath Singh, Sushma Swaraj and Arun Jaitley, already use social media intensively. Many have Facebook pages.

Modi also uses his personal website to interact with people.