| The Election Commission’s state ambassadors singer Sharda Sinha and actress Ratan Rajput |
“Tohar vote ke mol anmol, batania dabayihin jarur”, (Your vote is most valuable, you must press the button), the Bihar’s nightingale Sharda Sinha beckons while emphasising on the importance of voting.
The legendary voice would sing in around six local and regional dialects. The Election Commission of India has selected the folk singer and Padma Shri awardee as its Bihar icon in order to woo electorates to cast their votes during the ensuing general elections.
Sinha formally accepted the commission’s offer on Thursday to become the brand ambassador to create awareness among the voters.
The song recorded in Maithili, Bhojpuri, Magahi, Angika and Hindi would be used in advertisements on radio and television to spread awareness among the voters.
Additional chief electoral officer R. Laxmanan said: “The folk singer had earlier consented to accept this important task. She is popular among the voters in the state.”
Sinha’s melodious voice would certainly draw the attention of the voters. “The 40 second to one minute appeal to use the right to vote would be telecast on all television channels till the end of poll,” Laxmanan said.
Sources in the state election commission said they hoped that Sinha’s earthly voice would help increase the turn out of the voters.
On April 13, folk singer Sharda Sinha and television actress Ratan Rajput will flag off a half marathon. Sharda Sinha is the second artiste to be appointed as the election commission’s brand ambassador for Bihar after television actress Ratan Rajput, popularly known as Lalliya on screen.