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Web edge eludes state players

Patna, March 15: The regional parties of Bihar are lagging behind the national players when it comes to connecting to the electorate over the Web.

The JD(U) website, www.janatadalunited.org, has not been updated for the past few months. The portals of the RJD (rjd.co.in) and LJP (www.lokjanshaktiparty.org.in) too highlight the leaders’ lack of interest in using the Net’s reach to their advantage.

None of the state’s regional players has shown willingness to establish a direct connect with voters over the Internet. None of them has updated their websites with the list of candidates declared for the Lok Sabha elections yet. The RJD and LJP have declared their candidates for all the 40 seats in Bihar, while the JD(U) released its first list today.

On the other end of the spectrum are the Congress and the BJP. Not only are the respective websites regularly updated, both parties have also launched portals for their Bihar units — bpcc.co.in and www.biharbjp.org.

A senior JD(U) leader admitted that regional parties have not yet acknowledged the Internet as a powerful medium in election season.

“Regional parties don’t have the positive mindset so far as use of Internet to reach out to the masses is concerned. I admit that the Internet has a great impact on the electorate, especially youngsters, these days,” said the leader.

Experts too iterated the need of political parties to have updated and informative websites.

“Official websites can act as a vital tool for political parties to campaign and communicate in the run-up to the general elections. New generation of voters quite often visit websites of political parties to get information and even decide whom to vote for. So, political parties should pay proper maintenance of websites their due attention,” said Jai Vardhan, a Patna-based e-commerce expert working in Noida.

RJD national spokesperson Manoj Jha said: “Updates on the website have not been regular over the past few months because the majority of our resource pool has been busy with activities for the constituencies. But we are going to take up this matter seriously and update the website regularly,” said Manoj.

Residents complained about the lack of information on the regional parties’ websites.

“The websites of regional parties in the state do not even have any information on their election-related activities. I live in Saharsa and I would be interested to know what these parties are doing,” said social activist from Mahishi block Amit Anand.

BJP spokesperson Sanjay Mayukh said: “We have made a cell at the party office in Patna which updates the state website of the party frequently.”


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