London: Ferrari’s Fernando Alonso is F1’s most marketable driver with Red Bull’s Sebastian Vettel only fourth, despite winning the last four world championships, according to a report published on Tuesday.
The report by global sports marketing research firm Repucom found that the Spaniard enjoyed the greatest worldwide recognition. Lewis Hamilton was second and Brazilian Felipe Massa, who moved from Ferrari to Williams at the end of last season, took third place.
Finland’s Kimi Raikkonen, the 2007 world champion who has returned to Ferrari this season after leaving the sport and then making a comeback with Lotus, rated higher than Vettel in awareness, but below him in overall marketability.
“It may be a surprise to some that globally, Sebastian Vettel does not score as highly in terms of public opinion as the likes of Alonso, Hamilton and Massa,” said Repucom’s Nigel Geach, in a statement.