The Election Commission is not alone in its endeavour to convince Ranchiites to exercise their franchise during the imminent Lok Sabha polls.
Kanke Road resident and entrepreneur Praveen Agarwal (28) will soon distribute for free message T-shirts to prompt the aam aadmi to take part in what is billed the biggest festival of democracy.
Agarwal, who runs a gift shop near home, has already printed some 200 tees that encourage with messages like ‘Know the strength of one’ and ‘Your vote is your voice’.
Speaking to The Telegraph about his unique initiative, the youth said his primary objective was to motivate Gen Y, particularly first-timers, who need to understand the significance of a single decisive vote.
Among all the states and Union Territories, Jharkhand has the second highest percentage — 9.03 per cent — of young voters in the country. One in every four voters in Jharkhand is in his or her youth.
Agarwal’s T-shirt campaign will be conducted at St Xavier’s College, IIM-Ranchi and BIT’s Lalpur extension between March 18 and 24. “The youth feel it hardly matters if they vote or not. But, I want to tell them that each vote is important,” he said.
He added that during the drive, they would appeal to every eligible person to step out of home and head for booths on election day.
“If we get a good response from youths, we will ask them to join us in generating awareness. Besides tees, we will also distribute caps. We are trying to get local artistes perform outside city malls too,” Agarwal said, adding that sensible voting in this crucial general elections held the key to the country’s future.