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8-day extravaganza for desi brands & buys

- Swadeshi Mela at Gopal Maidan from March 8 to focus on ayurveda, craft & food

Are you an avid believer in the efficacy of indigenous products? Then cancel all your weekend plans and just drop in at Swadeshi Mela, which will start from March 8 at Gopal Maidan in Bistupur.

In its 11th edition, the fair, to be inaugurated jointly by Jamshedpur East MLA Raghubar Das and BJP legislator from Jamshedpur West Sarayu Roy, will have around 300 stalls comprising an array of handloom, handicraft and other products.

Organised by the Centre for Bharatiya Marketing Development (CBMD), a wing of Swadeshi Jagaran Manch, the eight-day fair will promote ayurveda in a big way.

Two experts who will tell the visitors how to use ayurvedic medicines daily. Ayurvedic medicine that promotes wellness is the need of the hour instead of popping pills at the drop of a hat, said Rakesh Kumar Pandey, a member of CBMDs fair organising committee.

The fair will also have a kiosk put up by Cow Science Research Centre of Chakulia. They will display medicines made out of cow dung and urine that help treat eczema and other skin diseases.

Products ranging from apparel, food items, jewellery, madhubani paintings, hand-made jewellery, yoga gear, ceramic artefacts and tussar silk will be up for grabs. The fair will also have furniture and offer electronic appliances.

The objective behind organising such a fair is to promote Indian products. These are no less in quality than what is available in the global market, Pandey added.

The mela will also provide fair amount of exposure to artisans and craftsmen.

As many as 100 artisans from Rajasthan, Punjab, Uttar Pradesh, Gujarat, Jammu and Kashmir, Chhattisgarh, Odisha, Tamil Nadu and Madhya Pradesh will be conspicuous by their presence. Feast your eyes on Kashmiri carpets, intricate zari work of Rajasthan and decorative pieces from Gujarat.

State departments such as agriculture, animal husbandry, health and industries will also put up stalls to let people to know about the various government schemes.

Entry is free for all.