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Vodafone bets big on data

Calcutta, Feb. 25: Vodafone India is betting on its data service to grow in the Calcutta and Bengal circles and has added 406 new 3G network sites to improve data quality and speed.

The operator has set up 324 new sites in Calcutta and 82 in the rest of Bengal. It has a total subscriber base of 16.7 million in the two circles.

The sites have come up in Mandeville Gardens in south Calcutta, Madhyamgram in the north of the city, Phulbagan in central Calcutta, Burnpur in Burdwan district, Church Road in Darjeeling, Behrampur in Murshidabad district and Kolaghat in east Midnapore, among others.

For the nine months ended December 2013, Vodafone’s revenue in the Calcutta circle crossed Rs 1,008 crore, a 15.3 per cent growth. Of this, contribution from data comprised 9.8 per cent. During the same period, the rest of Bengal saw revenues at Rs 1,432 crore with about 4.2 per cent from data.

“We are expecting growth led by data. As smartphone prices come down, their penetration will go up and so will 3G connections. We had tied up with Samsung in cities and with Karbonn in the semi-urban areas. It is an ongoing exercise. Till January-end, we had 1,665 3G sites in Calcutta and 506 in the rest of Bengal. Our operations here started in 1994 and we have invested Rs 4,000 crore since then in Bengal,” said Anand Sahai, business head (Calcutta & Bengal), Vodafone India.

 
 
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