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Jute win for Jusco’s green war

- Kiosk at flower show sells around 300 eco-friendly bags in two days

Love Jamshedpur, love jute — Jusco is telling all residents.

The utility service provider, which caters to Tata Steel command areas, has stepped up its green campaign by coming up with durable jute bags as an environment-friendly option to polythene ones. Jusco, which so far had been distributing the bags among its employees, sold them to public at a kiosk at the annual flower show that ended at Gopal Maidan, Bistupur, on Monday.

The 16inch x 14inch bags, procured from an agency in Calcutta, are being sold as part of the Tata subsidiary’s year-long Zimmedar Nagrik, Zimmedar Shahar campaign that started this June. Each bag is priced at Rs 75 and comes with the inscription “I love Jamshedpur”.

“Several NGOs sell paper and cloth bags. However, jute bags are more attractive and durable though they cost a tad more. But the response to our stall has been nothing less than overwhelming. In two days (till Sunday), around 300 bags were sold,” said Jusco spokesperson Rajesh Rajan.

He added that the positive response had further enthused them to spread the campaign. “We started selling jute bags among Jusco employees this month. Talks are on for a similar drive at Tinplate Company of India Limited, Tata Power, Tata Motors and other major units. We will also hold dialogues with educational institutions, hotels and traders,” the spokesperson said.

Meetings have been planned with Jamshedpur Hoteliers’ Association and Singhbhum Chamber of Commerce and Industry in January.

The state pollution board has banned use of plastic below 50-micron density.