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Fresh frontiers for red jerseys

Guwahati, Dec. 26: Shillong Lajong FC, a trendsetter club in the Indian football circuit, has struck yet another deal which took its red jersey beyond frontiers to Europe and Latin America.

The Shillong-based club, which has lately recorded more than one lakh likes on its Facebook page, has recently associated itself with the The Lecheritas, a popular Spanish girl band that has sung some superhits including Take me to Marbella.

The band’s latest number — The Spanish Boy — features the Lecheritas wearing the Shillong Lajong jerseys.

The music video is being played across all of Spain and Latin speaking nations and the video, uploaded on Youtube, has gained over 55,000 views in just three days.

The initiative is part of the club’s efforts to promote football across the country and its initiatives to reach out to their fans globally.

After the 2-1 win against Dempo SC on Saturday, the outfit’s page crossed one lakh likes on Facebook. In 2009, the club had less than 1,000 likes on the popular social networking site.

The page has become the biggest page for football and possibly sports content in the Northeast and also the third biggest football club page in India after Calcutta giants Kingfisher East Bengal and McDowell’s Mohun Bagan. Shillong Lajong, however, arguably has a more engaging content and activities for their fans.

The club also announced the launch of its mobile app for the fans, which created history, as it became the first football club in the country to do so.

The app is available for free download on I-tunes and Google play store for Apple and Android users respectively.

The Facebook page and mobile app are a few of the many platforms, the club utilises to connect with its fans, also known as the Lajong Faithfuls, who are considered to be integral to the future of the club.