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Hyosung assembler upbeat

Shivapada Ray in Calcutta on Monday. Picture by Kishor Roy Chowdhury

Calcutta, Dec. 16: DSK Motorwheels is eyeing a growth of over 50 per cent in bike sales this fiscal, on a stronger product line-up.

DSK assembles premium motorcycles under the Hyosung brand in India on behalf of Korean two-wheeler manufacturer S&T Motors.

The company has five bikes in the range of 250cc to 700cc. It is planning to introduce two more in the 250cc segment by the end of this financial year.

DSK is looking to invest Rs 400 crore to set up a manufacturing facility in Pune that will produce bikes in the 125-150cc segment.

Shivapada Ray, chief operating officer of DSK Motorwheels, today said that in the next couple of years, there would be a steady rise in the demand for motorcycles in the 250cc segment.

“Last year, we sold about 1,200 units and this year we are targeting about 1,800-1,900 units. We are looking to introduce two more products (in the 250cc segment) by February that will boost sales,” Ray said at the inauguration of a showroom in the city today.

DSK, which sells 8 bikes per month in Calcutta, priced between Rs 2.82 lakh and Rs 6.15 lakh, is targeting sales of 12 bikes per month by the end of this year.

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