Guwahati, Oct. 24: Automobile major Maruti Suzuki is banking on its Alto models to boost market share in the Northeast.
“Alto has been the largest selling car in the country for the past eight years, the second to cross the two million mark after Maruti 800. In the Northeast, Alto contributes 25 per cent of the total vehicle sales of Maruti. So, we are banking heavily on our Alto models to further boost our market share in the region,” S.N. Burman, vice president and commercial business head (North), Maruti Suzuki said at the unveiling of the Alto 800 anniversary edition here today.
Currently, the leading car maker has a market share of 49 per cent in the Northeast.
“Since its inception in October last year, Alto 800 has registered a growth of 20 per cent. The anniversary edition has features like a new body colour, body graphics, colour-co-ordinated seat upholstery and door trims among others,” Burman said.
Maruti sells around 1,300 units per month in the Northeast. “Alto 800 and K10 models account for about 800 of the total monthly sales in the region,” he said.
The region contributes 3.5 per cent of Maruti’s turnover of Rs 40,000 crore.
Despite a slowdown in automobile industry, Maruti has registered a year-on-year growth of 20 per cent in the Northeast.
“This is impressive because the year-on-year growth nationally has been pegged at 2.5 per cent,” he said.
On whether it will adjust prices now with the rupee making a recovery, the official said, “We constantly evaluate our input costs before fixing the prices for our models. So such an adjustment is possible.”