Calcutta, Oct. 21: Global shipment of devices such as personal computers, tablets and mobile phones is set to rise 4.5 per cent in 2013 to 2.32 billion units and 7.48 per cent to 2.49 billion units in 2014, research firm Gartner has said.
A shift towards low-priced devices across categories is expected to trigger the surge in device shipments.
Gartner says the handset market will continue to experience steady growth, but the opportunity for costlier smartphones is ending and growth is expected to come from mid-tier smartphones in mature markets and low-end Android phones in emerging markets.
Total mobile phone shipments are expected to grow 3.7 per cent to more than 1.8 billion units this year.
“While consumers will be bombarded with advertisements for new ultra-mobile devices, we expect their attention to be grabbed but not necessarily their money. Continuing on the trend we saw last year, we expect this holiday season to be all about smaller tablets as even the long-term holiday favourite — the smartphone — loses its appeal,” said Carolina Milanesi, research vice-president, Gartner.
Ultra-mobiles can be classified as a category of personal computers, more sleek and lighter to carry around.
The acquisition of Nokia by Microsoft will not impact smartphone shipments drastically, the report said.
“Windows phone challenges in the market remain the same, with the need to bring on board more developers and enrich the ecosystem, and turning the Windows Phone brand into a cool smartphone label. While there are clear benefits to the acquisition, such as channel strength, carrier relationship and emerging-market knowledge, the brand and ecosystem do not directly benefit from it,” Milanesi said.
According to Gartner, Androids will continue to be the leading device operating system (OS) with almost 38 per cent, or about 879.9 million units in 2013.
The Windows OS is projected to decline 4.3 per cent in 2013 as a result of the decline in traditional PC sales, but will return to growth in 2014 with device shipments increasing 9.7 per cent.
What to expect in 2013
Global devices shipments to rise 4.5% to 2.3 billion units
Desktops and notebook to decline 11% to 303 million units
Tablets to grow 43% to 184 million units
Mobile phones to rise 4% to more than 1.8 billion units