Worried about rain playing spoilsport as you hop from Maddox Square to Mudiali to Mohd Ali Park this Puja? Residents of 100 housing complexes in town have no such fear.
Home is where the heart is for these lucky housing complexes that are a part of The Telegraph Hand In Hand, presented by Sunsilk, in association with Bajaj Almond Drops Hair Oil and Fashion Big Bazaar, and powered by Vodafone.
Starting off with 15 apartments in 2003, the Hand In Hand family has grown to 100 complexes across the city, Salt Lake to Southern Avenue and Bangur Avenue to Behala.
Like every year, the event comes with the promise of four days of festive fun to make your Puja special and memorable.
Participants can show off their dance skills in Dhunuchi Naach and win a prize and let their young ones display their talent with paint and brush in the Sit ‘n’ Draw contest.
For those who have a song to suit every moment, there is the ever-popular Antakshari.
There are prizes to win with a healthy mop of hair, too. Women blessed with beautiful tresses can compete in the Ms Beautiful Hair contest and walk the ramp with their partners in Sriman Srimati.
Culinary skills will be put to the test in the Society-r Maha Chef contest while Three Minutes To Fame will be a showcase for talent — singing, dancing, reciting, even stand-up comedy!
The best-dressed resident in every Hand In Hand complex will be crowned Style Devi and Style Star.
Think your mom is the best ever? Then write a poem or a story describing your mother in the Aamar Maa-er Jonyo contest and win exciting prizes.
While Hand In Hand events are about fun and frolic, bonhomie and bonding form the bedrock of this initiative.
“The philosophy of staying in a complex is togetherness and brotherhood and Hand In Hand has become a catalyst that allows us to reach out to each other during Puja and make our bond stronger,” said Dev Sarkar, secretary of the Puja committee at Sunrise Estate on Radhanath Chowdhury Road, celebrating its fourth year in The Telegraph Hand In Hand fold.
Besides the community feeling, the attractive prizes at stake make The Telegraph Hand In Hand a hit with housing complexes. “The young and the young-at-heart participate with equal enthusiasm. We get to spend time together and the prizes are an incentive,” said Mrigank Banerjee of City High on Prince Anwar Shah Road.
What makes The Telegraph Hand In Hand stand out is that there is something for everyone. “Sriman Srimati and the recipe contest are hugely popular. All our residents enjoy the Hand In Hand events,” said Sankar Bardhan of Genexx Valley in Joka.
A special addition this year is the Shaktiroopena initiative, which recognises women of substance. Badges will be distributed among the ladies of the Hand In Hand apartments to celebrate women power.