Atul Jain in Calcutta on Wednesday. Picture by Kishor Roy Chowdhury
Calcutta, Sept. 11: Samsung India is eyeing a 35 per cent growth in revenues in 2013 over Rs 27,000 crore it earned last year.
The company expects sales in the eastern region to touch Rs 400 crore during the festive season between September and November, a 50 per cent growth over the same period last year.
It expects to achieve a 100 per cent growth in premium products such as frost-free refrigerators and ultra-high definition (UHD) television sets in the region.
Across the country, festive sales are expected to be between Rs 3,000 crore and Rs 3,500 crore.
“We are seeing good growth in the premium categories across the country. While the overall industry is growing at 18-20 per cent, the premium segment is witnessing double that growth at about 40 per cent,” said Atul Jain, senior vice-president (CE division) of Samsung India Electronics, on the sidelines of a launch of a new range of premium products.
The company today launched ultra HD television sets, frost-free refrigerators, standing floor air conditioners and smart ovens.
Jain said the new ultra HD television sets would come with an “upgrade kit”, which would provide the latest software and hardware updates.
“Based on our enhanced product portfolio, I am confident that we can achieve a sales turnover of Rs 400 crore in the east during the festive season. Our key growth drivers will be panel television sets, home appliances, refrigerators and washing machines,” he said.
Samsung expects to sell 100,000 panel TV sets in the eastern region during the festive season. It is yet to take a final call on phasing out its LCD television sets. Of its total TV revenues, LED sets account for 88 per cent and the rest comes from LCD and plasma TV sets.
About 65 per cent of the company’s revenues come from the mobile and IT business.
Samsung today said it had hiked prices of its products by 3-5 per cent to counter the impact of the rupee’s depreciation.
Jain said despite the recent gain in the rupee, a rollback was not on the company’s agenda.
“The rupee has been behaving in a very uncertain way. We will have to wait and watch. In May, it was 55 to a dollar. By now, it has depreciated 20 per cent. We have to partly increase costs, but not overprice our products,” he said.