The meeting on the Joy of Giving Week at XLRI on Sunday. Picture by Bhola Prasad
Premier management cradle XLRI, Jamshedpur, is philanthropy personified.
Having reached out to the underprivileged with programmes such as Sanchetana and Valhalla, the cradle is now gearing up for the fifth edition of its Joy of Giving Week.
The event, which will run from October 2 to 8, aims to inspire the masses in acts of charity that can make a world of difference to the poor. While XLRI is the driving force behind the Week in Jamshedpur, several other outfits will join hands to embrace destiny’s children.
Conceptualised by non-profit outfit GiveIndia, the week-long event at XLRI will witness activities such as a clothes collection drive and foodgrain distribution.
GiveIndia director Venkat Krishnan, who was in town on Sunday to chalk out the plan for the approaching event, revealed that this year they were planning to introduce prizes for philanthropic endeavours.
“We are thinking about organising a competition among students and residents for the most innovative act of philanthropy. Winners will be given prizes,” Krishnan said at a meeting on Sunday.
Over the past few years, several social outfits, schools and corporate houses have joined XLRI in making the event a success. Krishnan said that this year they intended to field more outfits and individuals in this endeavour.
XLRI has also planned to print stickers and paste them on auto-rickshaws so that people are aware of the week. The B-school is approaching industries so that employees are involved in the initiative.
Dr Ajoy Kumar Fan’s Club, which has come forward to join the drive this year, plans to collect old books, medicines and clothes during the week.
“We have 2,500 members and can easily arrange for books and medicines. These are the two necessary items for slum children,” said P.K. Verma, the organising secretary of the club.