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Firm eye on station ad space

The South Eastern Railway, for the first time, has appointed a private agency to take care of advertisements on Tatanagar station premises, in an attempt to boost revenue.

Wheels Private Limited, a Jamshedpur-based agency, has been hired through a tender process held recently. “It was the highest bidder with a tender amount of Rs 70 lakh,” said K.N. Biswas, a railway spokesperson and senior divisional commercial manager of Chakradharpur division.

According to sources, the contract would be valid for one year and the railways would earn around Rs 1.75 crore from the agency.

“We have divided the entire station into six clusters for advertisements. The new agency will collect revenues from advertisements in the circulating area, including parking lots, and some other specified areas earmarked by the railways. It can put up hoardings as well as pole kiosks,” said Biswas.

He pointed out that earlier they collected fee from advertisers on our own. “If this new model at Tatanagar station succeeds, we will emulate it at other stations under Chakradharpur division as well,” the senior official added.

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