Kohli: Big task
Calcutta, March 13: Acer India, the wholly owned subsidiary of Taiwanese computer manufacturer Acer Computer International, is targeting a billion-dollar revenue by the end of 2014-15.
The company is expecting a jump of around 25 per cent in revenues to Rs 4,000 crore by December 2013, up from an estimated Rs 3,200 crore in 2012.
“India is not among the top five countries on the list of the company’s operations globally. But if we become a billion-dollar company, this will definitely put us in the top seven. We have been growing faster than the market. While the overall desktop and notebook market is expected to grow 15-16 per cent in 2013, our target is to grow 24 per cent,” said Harish K. Kohli, managing director, Acer India.
Kohli was in the city to inaugurate an exclusive company store on C.R. Avenue.
In India, Acer’s business is divided into two segments — the relationship and transaction business.
The relationship segment covers businesses in sectors such as the government, BFSI (banking, financial services and insurance), education and the small and medium business (SMB) segments.
The transaction business refers to the consumer segment. Revenues are equally distributed between the two categories.
According to IDC estimates, in 2012 Acer had a 25.5 per cent market share in the education segment, 18 per cent in government sectors and 26 per cent in the SMB industry.
“According to IDC data, we enjoy a 12.01 per cent market share in desktops and 14.25 per cent in the notebook category. We expect a 10 per cent growth in desktops and a 45 per cent growth in notebooks during 2013. Notebooks are now 65 per cent of the overall market.” Kohli said.
“One clear change in India is that people in smaller towns are earning better. But a clear challenge in India is that the market is only 13.5 million with a population of 1.2 billion,” he said.
Acer started its outreach programme in 2012 to open channel partners in cities with a population of 5 lakh or more and reach 4,200 towns. The company went to 970 cities last year and intends to cover 2,000 towns by 2013.