Have you been bowled over by the Pepsi ‘Oh Yes Abhi’ ad featuring a cocky teenager taking on the big boys in the Indian dressing room?
Unmukt Chand — the 19-year-old skipper of the Under-19 cricket team — has managed to steal the thunder from seniors (and ad veterans) M.S. Dhoni, Virat Kohli and Suresh Raina in the 60-seconder which shows him stealing into the Team India dressing room and helping himself to a Pepsi.
When ragged by the seniors, he retorts with: “Main abhi aap ke team mein aa sakta hoon, par aap sir log mere team mein kabhi nahin aa sakte”! Attaboy! No wonder Kohli tells Dhoni about Unmukt: “Bilkul aap pe gaya hai!”
Dhoni may be Captain Cool, but here are two young guns — Unmukt and Virat — gunning for the teen-fave tag already. “Unmukt is the young, rising star. This is his first ad and he was extremely sweet, though there was a little bit of hesitation in the beginning, which is understandable considering he was sharing space with his seniors. He is a young guy… more an inspiration for the youth, while Virat Kohli is already a youth icon,” Surjo Dutt, executive creative director, JWT and the man behind the ad, told t2.