BCCL is getting rid of its fuddy-duddy image by hitching on to social networking sites, extolling the virtues of the environment and in the process letting the world know that Bharat Coking Limited has turned over a new leaf.
Hence, the ecological concerns of the coal major, along with achievements in its efforts to ensure a cleaner environment, are finding place in the Facebook account of BCCL (see box) and You Tube.
The account was created on January 19. Several recent activities have already been uploaded — like the environmental clearance given to 50 mines of BCCL that has been divided into eight clusters by the Union ministry of environment and forest (MoEF).
This apart, several videos on Jharia’s underground fire and the dangers it poses for thousands of residents, apart from documentaries on the subject, especially the one aired by Discover channel, have also bee uploaded onto You Tube.
BCCL’s head of the department of environment, E.V.R. Raju, said the idea came to them during a board meeting during which CMD T.K. Lahiry spoke about the need to tell people about BCCL’s environmental concerns through social networking sites.
“I opened the account in the name of BCCL environment department on January 19 and we got a tremendous response from the beginning. We made over 60 friends during the first three days,” he said.
The Facebook account has been linked to several reputed international organisations and watchdog bodies like the United Nations Environment Programme, Earth Statics, Green Peace, Down to Earth and individuals associated with environmental protection like V.P. Raja, the chairman of the expert appraisal committee (thermal power plants & coal mines) of MoEF.
“We now have 153 friends including journalists, social workers and environmental activists,” said Raju.
One of BCCL’s proud posting is about the ecological restoration work being carried out on 15 hectares of land at two places — 8 hectares of Tetulmari in Sijua and 7 hectares at Damodar colliery in Govindpur.
“We have also posted information about the February 3 visit of Coal India chairman S. Narsing Rao to various areas of BCCL, including Tetulmari.
BCCL, he added, was the only subsidiary of company which had prepared a sustainable environmental development report “We have posted it on our timeline at Facebook account. The report is also there on our website www.bccl.gov.in,” Raju said.