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Books
- Meet Partridge, Penguin’s sister!

Penguin Books India has entered the self-publishing industry with a new imprint called Partridge, which was launched in New Delhi on February 7.

Andrew Phillips, president and CEO of Penguin Books India

Partridge will operate in partnership with Author Solutions Inc, a US-based publishing services company that was acquired by Penguin in July 2012. Under Partridge, aspiring authors can choose from a range of packages including services like editing, design, illustration, e-book or print formatting and distribution, publicity and marketing. Starting at Rs 12,500, the rate card goes up to over Rs 149,000.

“By acquiring the world’s biggest player, we wanted to be a leader in the area of self-publishing as well as in traditional publishing. This will be the first of other international launches,” Andrew Phillips, president and CEO of Penguin Books India, told t2 over phone.

What’s the main difference between the two forms? “Traditional publishing is about a publisher working with agents and authors to acquire books which the publisher thinks suit their publishing profile. Self-publishing is all about the author,” he explained. “It’s about how they want their books marketed. Partridge will offer different services and packages, which authors can buy, to help them develop their story and take it to the market. The choice and control are really very much in the hands of the author.”

The entry of a big player like Penguin in the self-publishing domain highlights the power of the go-it-alone mantra that aspiring authors have been increasingly exhibiting in India and across the world, from Fifty Shades of Grey to the Shiva trilogy.