Billboards in Jamshedpur on Monday. (Bhola Prasad)
Billboards will be sized up in Mango soon.
The Mango Notified Area Committee (MNAC) has decided to make the advertisement boards, which have flooded densely populated areas of Mango, more pleasing to the eye by standardising their size from March.
MNAC special officer Neeraj Srivastava met East Singhbhum deputy commissioner Himani Pande on Monday and sought permission to fix two particular sizes for all billboards. “We have got the permission. A tender for installing billboards of only two sizes will be floated within this week. Display boards of the specified sizes will be put up in Mango area from March,” said Srivastava.
The proposed sizes are 20ftx10ft and 3ftx4ft. MNAC, which looks after municipal and other allied civic services of Mango spread over 10sqkm across Azadnagar, Jawaharnagar, Dimna Road, Ulidih, Sankosai and MGM area, will pull down boards of any other specification.
The move is part of a beautification drive and as Srivastava put it, the stress was on visual aesthetics.
“A huge billboard beside smaller display boards, especially at high visibility areas like public squares and bridge, do not make a pretty picture. This is the problem in Mango. Billboards and hoardings mounted at strategic locations are irregular in size, thus spoiling beauty of the place. Many residents have even complained about this and we decided to look into the matter,” he added.
According to data available with MNAC, nearly 50 big billboards and around 30 smaller ones dot different localities of Mango.
MNAC is also planning to revise the advertisement tariff from April. At present, the advertisement tariff for billboards is Rs 38 per square feet and the local urban body receives tax to the tune of nearly Rs 4 lakh per month.
All advertisers seek permission from respective civic bodies for putting up the billboards in different parts of the city.
Jamshedpur Advertisers’ Association (JAA) secretary Rashid Khan said they agreed with MNAC on standard sizes of billboards and hoardings. “It is a step towards beautification of Mango and we will definitely support MNAC,” said Rashid Khan.