Blossom Kochhar Group, having carved out a niche in the country’s beauty and wellness sector, is planning to increase its footprint in “fashionable and beauty-conscious” Northeast.
“The Northeast is important to us. We will, therefore, try and increase our footprint here through greater reach, availability and penetration into newer markets,” Samantha Kochhar, CEO-cum-managing director of the group told The Telegraph.
The company, formed in 1987, forayed into the region in 2004.
“We entered the Northeast market in 2004. The region has vast potential, with a growing fashionable population, and Guwahati is emerging as one of the biggest branches in the country. People here have a great understanding of well-being and beauty. This is why we get many students from the region for our Blossom Kochhar College of Creative Arts & Design Academy. Most of them go back to their states to open beauty salons,” she said.
In November last year, the leading aromatherapy-based brand, Blossom Kochhar Aroma Magic, announced the launch of its new corporate identity. The makeover was in line with the new market positioning and corporate philosophy. Today, it has over 160 products across 32 categories.
“The brand is one of the best in the ‘natural segment’,” she said, adding, “Everything we do is inspired by our enduring mission — to create reliable beauty solutions based on ‘green science’ — a rare synergy of aromatherapy and terratherapy.”
After the corporate makeover, the company launched a new range of products in the region in December. Among them were Activated Bamboo Charcoal Face Pack, Aroma Magic Face Wash and Aloe Vera Cold Cream jar.
Asked about the marketing initiatives, the managing director said, “I think there is huge opportunity to grow, as we perceive the Northeast as a dynamic market. We have a depot in the east for Guwahati, a trained technical team serving salons and Blossom Kochhar Aroma Magic sales teams,” she said.
The company’s product repertoire comprises skin and hair care, salon kits, essential oils for the retail sector and a range created for salon professionals. The company, which treads the franchise route, sells its products throu-gh the multiple retail outlets, general stores and salons.
About future plans, she said, “We are going to tap fresh markets for export and expand our base in the domestic market.”