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Global Branding
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QR Code, watzat? Ask Tata Steel Zoological Park (TSZP), Jamshedpur, which is roaring Japanese tech to brand itself globally.
Tata zoo has generated a QR Code — QR stands for quick response — a digital square with squiggles invented by the Japanese with the capacity to store more data than the average barcode.
The zoo’s QR Code is up on its website www.tatazoo.com and on its FB wall facebook.com/jamshedpurzoo. Up next, they will print its QR Code on all its communication — visiting cards, posters, banners, billboard advertisements and so on.
How does it help you know more about the zoo?
Well, if you have a smartphone like iPhone, Android or Blackberry, you can scan any QR Code via a reader app and get to know a wealth of data about the company or product — in this case, Tata zoo.
While a standard one-dimensional barcode stores up to 30 numbers, a QR Code, which is two-dimensional, packs in up to 7,089, enabling links to website pages, videos, Facebook or Twitter accounts.
“A QR Code is an easy and global way of advertising our Tata zoo brand,” said zoo director Bipul Chakrabarty.
He has a point. Across the world, companies as diverse as heavy engineering and fashion are flaunting QR Codes as the next big thing. Why not the only Indian zoo with pure-bred African lions?
“We want to stay ahead technologically. We are the first zoo to get five lion cubs from Pretoria. We have generated the code for advertising among the tech-savvy generation,” Chakrabarty, who generated it through a free QR Code generator on the Internet, said.
Flexibility of the medium is what attracted the director.
“We can print our QR anywhere, from a small business card to a bus hoarding. When someone scans it, he will be directed to our website www.tatazoo.com and get to know all about us,” he said.
He added that zoos abroad were loading much more than website URL or their postal addresses on their QR Codes, they also conveyed data about the species they conserved.
“You have to admit it’s an interesting concept. People using smartphones anywhere can get to know about us by scanning our QR Code,” added the director.
Just a word of caution. Low-tech security to prevent trespassers ranging from youths, wild dogs to cobras is also welcome.
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