Kutchina, the leading kitchen appliances maker of eastern India, is infusing luxury into kitchens in the Northeast.
“We at Kutchina believe in enhancing the features of a product to suit the needs of Indian kitchens. Therefore, we have come up with a new range of lifestyle chimneys with LCD monitors to provide an ultimate cooking experience,” Kutchina director Namit Bajoria said in Guwahati at the launch of the chimney range.
In the premium segment, Kutchina now has five types of chimneys — two models with LCD and three without. The premium segment chimneys are priced from Rs 40,000 to Rs 55,000, while the others come in the range of Rs 6,000 to Rs 30,000.
A pioneer in kitchen chimneys, the company has a turnover of Rs 100 crore. “We are eyeing a turnover of Rs 120 crore in a year’s time,” he said. “In the Northeast, we sell 2,000 chimneys on an average per month.”
Kutchina also claims to be the first in the country to introduce auto clean technology in chimneys with a filter-free oil collection system. “It is a concept that conforms to industrial standards with a combination of technology and innovation. Our chimneys eliminate the hassle of cleaning the filter manually,” Bajoria said.
The Northeast is a crucial market for the company. “In the kitchen appliances segment, Kutchina has a market share of 65 per cent in the Northeast. We plan to take this up to 75 per cent by the end of 2013-14 fiscal, for which we will be augmenting manpower, opening galleries and strengthening the dealer network. In Bengal, we are the market leaders with a share of over 78 per cent,” he said.
Kutchina currently has 300 direct sales personnel in the region. “We will be recruiting 200 more people by 2014. Currently, we have 70 dealerships across the region and the target is to have 30 more in a year’s time. Besides, we will open at least four galleries (showrooms) across Assam during the next fiscal,” the official said.
The company, which has three branches in Guwahati, Nagaon and Jorhat, has also forayed into kitchen interiors with the launch of modular cabinets. The brand maintains a fine balance between aesthetics and functionality. “Modular cabinets were introduced three years back. The range starts from Rs 1.5 lakh and goes up to Rs 20 lakh,” he added.
A sister concern of Calcutta-based Bajoria Appliances Pvt Ltd, the company is known for its energy-efficient products that require low maintenance. Kutchina also has hobs, cooking medium, dishwashers, water purifiers, kitchen accessories and modular cabinets on its products list.