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New offers to drive Audi sales

New Delhi, Jan. 21: German premium car maker Audi plans to clock sales of over 10,000 units in India this year on the back of five launches, including the R8 sports car that was unveiled today.

“Apart from the R8, we will bring the S6 sedan and two more products over the next few months to reach our target of 10,800 units in 2013,” Audi India head Michael Perschke said.

He added that Audi would become the first premium brand to cross the 10,000-unit mark in India. The company is competing with BMW and Mercedes-Benz for the top slot in the domestic market.

Audi had reported a 63 per cent rise in sales at 9,003 units in 2012 against 5,511 units in the previous year. The company expects India to become one of its top 10 global markets over the next two years.

Earlier this month, Audi launched a variant of the top-selling SUV Q5, for which the company has already received more than 250 bookings. It expects SUVs in the Q range to contribute about 40 per cent to sales this year.

“With the launch of the R8, we will consolidate our leadership in the super sports car segment in India,” he added.

The R8 comes in three variants — the V8 coupe, the V10 coupe and the V10 Spyder — and is priced between Rs 1.34 crore and Rs 1.73 crore (ex-showroom Delhi).

The company plans to increase its dealership outlets to around 32-34 by the end of this year from 25 in 2012. This will include showrooms in Lucknow, Noida, south Mumbai and Vadodara.

On investments in India, Perschke said the company had shovelled 30 million euros in the last five years. “The Audi board is now considering plans for the next five years. The board is very bullish on India and its long-term potential. By the middle of this year, we may finalise the details for the next five years.”

Last year, Audi completed the expansion of a third assembly line at VW Group firm Skoda’s Aurangabad plant.

 
 
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