| A Purabi retail outlet. File picture |
Jan. 9: In a bid to earn the goodwill of its clients, the West Assam Milk Producers’ Cooperative Union Limited (Wamul) has reduced the price of milk by Re 1 for Bhogali Bihu.
“As part of the festive season, Purabi Dairy has decided to offer its consumers a Re 1 discount on each pouch of Purabi brand milk. With this reduction in maximum retail price, customers within the Kamrup district will be able to purchase a 500ml pouch of Purabi brand toned and smart milk at Rs 16 and Rs 17 respectively with effect from January 11,” M. Thakur, the managing director of Wamul said today.
He said the cooperative has made arrangements to ensure sufficient availability of milk, considering the huge demand for milk and milk products during Bhogali Bihu.
Customers will have to contact authorised Purabi milk retail agents in advance to meet their requirements, Thakur said. “We don’t just look at profits, we also keep the interests of consumers in mind,” he added.
“The demand for Purabi’s products is increasing and they are highest during the first two weeks of January till Bhogali Bihu. During this period, the average demand for cream is 10,000kg, 2,000kg for paneer, 6,000kg for sweet curd, 300kg for ghee and 60,000 litres of milk,” Thakur said.
Serpentine queues were seen in front of the Purabi booths today. “I heard about the cooperative’s discount from a friend of mine and didn’t waste any time to buy 5 litres of milk. It’s a Bhogali gift from Purabi,” said S. Choudhury, a retired government official from Gandhi Basti.
Nearly 40,000 households in the city are customers of Purabi Dairy. There are around 30 distributors of Purabi products in the city. The cooperative has made progress after the National Dairy Development Board took over the management of Wamul in May 2008.
In fact, when the board took over the management, Wamul started with a monthly turnover of Rs 6 lakh in May 2008 and has been able to cross a monthly turnover of Rs 4.01 crore in October 2012.