TP Madhusudanan flanked by Swarn Singh and PC Mohapatra in Jamshedpur on Saturday. (Bhola Prasad)
Jamshedpur, Dec. 15: Tata Steel will promote family planning measures in a big way from next week, aiming to break myths about sterilisation among men at its work sites and across the city.
Acceding to a request of the East Singhbhum health department, the steel major will launch a massive campaign that will also cover its sister concerns to disseminate information about non-scalpel vasectomy (NSV) and clear doubts among men about health hazards after undergoing family planning surgery.
East Singhbhum is lagging behind in its NSV target, with district officials managing to convince only 103 men, till November, to undergo family planning operations against the target of 2,000 set by the state health department for 2012-13.
General manager of Tata Main Hospital T.P. Madhusudanan said the awareness drive would be launched in Tata Steel canteens on Monday.
“Posters on benefits of undergoing NSV, government funds provided to those undergoing operations and the motivators will be mentioned clearly. This apart, counsellors will hand out pamphlets and clear doubts among employees about unfounded doubts on impediments to normal life after operations. The campaign will start simultaneously at all the 16 canteens inside Tata Steel which is frequented by the employees,” Madhusudanan told The Telegraph.
A similar campaign will be launched at canteens of Tata Steel’s sister concerns such as Tinplate Company of India Limited, tubes division, TRF and Tata Growth Shop and Tata Bluescope.
Tata Steel’s corporate affairs and communication wing will also place hoardings at high-visibility places and traffic islands in commercial hubs such as Sakchi, Bistupur, Jugsalai and Mango with detailed information on NSV.
The district health department has also held talks with Tata Motors to start a similar campaign at their work site.
Assistant chief medical officer of East Singhbhum Swarn Singh said during preliminary talks with the Tata Motors management, a drive was also planned at Telco.
The health department’s focus is based on inputs pegging the workforce at Tata Steel and its sister units at over 55,000, besides 20,000 at Tata Motors. Tata Steel Family Initiative Foundation administrator P.C. Mohapatra said that information, education and counselling sessions would also be held by their organisation at labour entry points of the city.
Meanwhile, health officials have managed to encourage over 3,000 women in the district to opt for tubectomy till November, of a target of 11,000 set for this fiscal.