| A leaflet displaying the advertisement styles one can choose for wrapping on a vehicle. Telegraph picture |
Dec. 7: Did you ever think that you could make money by driving down to get the groceries? Or, while cruising to a picnic? Well, with rising fuel prices, mounting vehicle maintenance costs and EMIs eating into salaries, it might seem an alluring proposition.
Ashwamedh — a city-based on-vehicle advertising company, which claims to be the first of its kind in the Northeast — is set to make driving an “entertaining and earning” experience. All a vehicle owner needs to do is to sign up with the company’s website, www.ashwamedh.net.in, and register free of cost. Subsequently, a vinyl print carrying the advertiser’s message or logo is wrapped on the vehicle.
It’s a cost-effective way of promotion for the advertiser.
“We serve as the link between people who are willing to display commercial campaigns on their cars and the advertiser. We believe we can take vehicle wrap advertising to a new level. It will be a win-win situation for both parties as the outdoor advertiser can promote products at a much lower cost and the vehicle owner earns money for driving his car,” Manash Pratim Das, co-founder of the company located at Silpukhuri told The Telegraph.
The website will be officially launched on December 11. “We have already started a publicity campaign and will take it further in phases,” Das said.
The owners can choose six wrap styles. “For those who prefer light wrapping, there is an upper body (hood only) wrap style. We also have logo, full door, full back and full car-wrap styles. For commercial vehicles there is a fleet-wrap option. In the beginning we will only deal with private cars,” Das said.
The payments vary according to size. “We are yet to finalise the rates but they will vary according the size of the wrapping, car category and the distance covered. More space and distance covered would mean more money,” he said, adding, “A membership can be for a period of three, six, nine months or even a year. One can de-register after completion of any one of these terms. We will of course give preference to daily drivers.”
The company will cater to three categories — small (hatchbacks), large (sedans) and SUVs (sport utility vehicles). The rates of payment will increase with size.
“The rates will approximately vary between Rs 3,000 and Rs 5,000 per month and a vehicle owner has to run his car at least 500km every month,” Das said.
The company has secured a no-objection certificate from the traffic police after acquiring a permit from the Guwahati Municipal Corporation.
“The research for the project’s feasibility started in January. We have told advertisers that their outdoor promotion expenses will be four to five times less. For instance, a rooftop hoarding can cost anything between Rs 20,000 and Rs 50,000 per month or more. With that same budget, the advertiser can get five to eight cars to promote its products,” Das said.
Bhaskar Sharma of Sarumotoria said: “I am game provided the promos are attractive. It’s a good deal because one gets paid for personal work, there are no terms and conditions and no investment. More importantly, a vinyl print, from what I know, can be removed without causing any damage to the car.”