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Apps face myriad hurdles

Calcutta, Dec. 7: Applications, or apps, which enable users to embrace mobility, face a considerable challenge in emerging markets such as India as developers battle hurdles such as platform and equipment diversity, lack of capital, monetisation and language barrier.

At a session titled the “New Age of Apps” at the Infocom 2012, speakers deliberated on the current scenario of the applications market in India.

D.N. Mukerjea, founding editor of Fortune India, chaired the session.

Chakrapani Gollapali, general manager, consumer channel of Microsoft Corporation India, said of the 150-million broadband and Internet users in India, about 100 million are non-PC users. Though this presents a tremendous potential for developers, most of them are crippled by the initial capital requirement.

Jonathan Bill, senior vice-president of Vodafone India, said the monetisation of apps was another cause for concern. Monetisation is a model under which developers sell their apps through mobile stores such as Google’s Play (Android market) and Apple’s App Store.

 
 
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