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Intel makes a smart move

- Infocom takes off with a focus on mobility — the challenges and the solution

Calcutta, Dec. 6: Intel Technology India Pvt Ltd, part of the $54-billion Intel Corporation, will partner two domestic handset makers to launch smartphones by the middle of 2013.

The US-based chip maker is in the process of transforming itself into a computing company from a mere manufacturer of processors.

As part of this initiative, the company will focus on three domains — the server business, more devices and growing partnerships with original equipment manufacturers (OEMs) to bring more Intel phones into the market.

“We will never be in the entry level for phones. Our products will be priced Rs 7,000 upwards. In 2013, there will be three players offering Intel phones,” said Debjani Ghosh, managing director (sales & marketing group), Intel South Asia. The company has already partnered Lava to bring in the Lava Xolo smartphone in the country.

On the feasibility of partnering OEMs for touch-screen Android phones, she said OEMs were quicker to innovate and customise in the form of local applications and features.

“When it is a local partner, we are more involved from start to finish. With MNCs, we usually associate on the go-to-market strategy,” she said.

She said Intel was working on an Android-based tablet at a lower price bracket and would be ready with it early next year.

The company plans to tap the potential of intelligent system devices market, which is likely to touch $2 trillion by 2015, with embedded solutions.

“Our goal is to have devices across categories with a seamless experience for consumers. We are working on interoperability of devices, on innovation to make them more intuitive and secured as privacy is increasingly becoming important. Intelligent system devices are a high focus area,” Ghosh said.

Intel does not want to set up a local manufacturing capacity now and is concentrating on its design and research facilities in Bangalore to be market ready.

 
 
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