| A woman admires saris at a stall in NEDFi Haat on Wednesday. Picture by UB Photos |
Nov. 21: The state government has come to the aid of a number of skilled weavers and entrepreneurs in the city who are facing problems to promote their products because of lack of marketing strategies.
As various exhibitions are being organised from time to time, these weavers and entrepreneurs are now attracting more customers, claimed officials of the North Eastern Handicrafts and Handloom Development Corporation.
The corporation is currently organising one such exhibition on handicrafts and handloom at NEDFi Haat. About 40 weavers and entrepreneurs from the city, other northeastern states as well as from different parts of the country are participating in the 10-day exhibition that began on November 14. The exhibition has been sponsored by the Union ministry of textiles and DoNER.
Speaking on the occasion, senior manager of the corporation, D.C. Kalita, said, “We have numerous talented weavers and entrepreneurs in the state and the entire Northeast who create very beautiful dress materials as well as artefacts. While the entrepreneurs in urban areas are more informed about the ways to promote their goods, those in rural areas do not know how to market their finished products and hence, are not able to sell their goods at the optimum level.”
“To popularise and promote the products created by local weavers and entrepreneurs, various state government agencies have been organising such exhibitions from time to time. We conduct such handicrafts and handlooms exhibition in different parts of the country as well as abroad. During such exhibitions, the participants come into direct contact with customers, which helps them to know the preferences of the public. Several entrepreneurs of the region have gained immensely in terms of acquiring a huge clientele after being able to exhibit their products at the national and international level,” said Kalita.
He said during the exhibition they have been able to sell products worth Rs 4 lakh and the participants have also received several orders, which will help them to make good profit.
Apart from traditional dress materials of different states (both ethnic and modern designs), different artefacts made from wood, jute, cane and leather were also on display at the exhibition.
The Kolhapuri chappals made by artisans from Maharashtra, traditional saris from Tripura, handloom products from Manipur and Nagaland and varied products crafted from sheetal pati by artisans from Bengal have proved to be a huge draw for the customers.