Maya Academy of Advanced Cinematics (Maac) organised World of Animation @ Maac Contest across its centres from October 28 to November 2, 2012. As a part of the contest, live animation sets were created by Maac students and were thrown open to visitors for a first-hand experience of the marvel of animation. This year, celebrating World Animation Day was a delightful experience for me. I participated in the contest organised by my institute. For the contest, three of my friends and I made a stop motion animation film called Dirt, creating awareness and alerting the audience about the fuel crisis we could face in the near future, if we don't use our energy resources efficiently. Using a small toy, iron scrap, POP, thermocol, paints and newspaper we created a live set on the 24 FPS 2012 theme with a storyboard depicting a motorcyclist on his way to a ruined city. He faces acute shortage of petrol and finds no help, except for a heap of garbage. Going a little further, he finds an abandoned bicycle, which he uses to drive back home.
I got a lot of appreciation from friends and mentors for the film and am really happy to have selected animation as my career.
Aditya Das, animation student, Maac
The daily chores of life rarely leave us with enough time to look back and ponder on our culture and heritage that is slipping away slowly. Delhi is just not about malls, buildings or discos but it has a rich history too. As students of tenth standard we had the chance to relive the historic moments of Chandni Chowk and explore its true identity with the help of Itihaas study tour. We saw Sisganj Gurudwara, named after the Sikh guru, Teg Bahadur.
All of us enjoyed walking through the hot dusty alleys in this area amazed at the beauty of India. We learnt about how the famous city Shahjahanabad was constructed using the famous Hindu vastu “Kar mukha” which shaped as a bow and arrow. Jahanara had laid the foundation stone for Chandini Chowk.
We also went to the Haveli of the renowned poet Mirza Ghalib. We read Ghalib's heart touching poetry and were truly inspired. Our final destination was Fatehpuri Mosque where we had the chance to interact with Imaam Sahib and he spoke about the religion. In the times of crisis we must remember this Chowk which illustrates the mix of cultures and religions but still is the epitome of peace and harmony
Shambhavi Chouhan, Class X, Navy Children’s School, Chanakyapuri
To make a real social impact on today’s burning issues, the oldest committee on our XLRI campus — Marketing Association of XLRI better known as MAXI, organised an international competition, Legalize International -3.0.
Legalize is a surrogate marketing event wherein competing teams market a product or a social cause masked under a product by means of a 90 second video ad. Participants upload videos on Youtube and Facebook and the winner is the one who gets the most number of “likes”. Innovative concepts such as a chalk with cover as the surrogate for “prevention of AIDS” or that of a mobile phone for “saving paper” were received. The advertisements addressed a variety of issues such as child labour, prostitution, alcohol, protection, adoption and racism. Legalize is perhaps the first instance of an inter B-school competition completely operating in the social media space.
The event was a huge success, with entries and participation from almost all the best B-schools in India and Asia including XLRI, IIM Ahmedabad, IIM Bombay, IIM Calcutt, IIM Lucknow, IIM Indore, IIM Kozhikode, IIM Rohtak, Faculty of Management Studies, Delhi, Management Development Institute, Gurgaon, Xavier Institute of Management, Bhubaneshwar, Mudra Institute of Communication, Ahmedabad, S.P. Jain, Mumbai, IIFT, Delhi, Asian Institute of Management, Phillipines, Asian Institute of Technology, Thailand, and IIT-Bombay.
Based on the number of “likes”, three teams emerged as the strongest contenders for the coveted prize of USD 1000 — “Kelewale” from IIM Ahmedabad, with 1662 likes, “Paladins” from XLRI School of Business and Human Resources with 1165 likes and a combination team from IIM Indore, FMS, Delhi and MDI, Gurgaon with 1145 likes.
Not to forget some retweeting by Shashi Tharoor, MP from Kerala, on one of the videos, that got the competition the required buzz.
We are waiting for the winning team to be announced who will take home huge prize money of $1000.
Anusheel Shrivastava, HRM, XLRI
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