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PARTY TIME!

Move over Munni and Sheila, Chikni Chameli and Chammak Challo. Radha’s on the dance floor and boy, does she like to party! From ringtones to the radio to the nightclub, the Student of the Year track is everyone’s hot favourite.

“Even before I start playing for the night, I get at least two to three requests for Radha likes to party. Last Saturday we played a dhaak version of this song and the response was phenomenal. The crowd went crazy at the four-minute-long mix,” says DJ Ritzzze at Nostradamus in Fortune Select Loudon.

The song sure seems to have GeNext hooked. “Particularly those aged between 20 and 25. It is desi, it is funky and it is typically Bollywood — it has all the right ingredients to be a hit,” feels DJ Imran who lets Radha burn the dance floor at Nocturne, the Shakespeare Sarani party address.

The Shreya Ghoshal-Udit Narayan-Vishal Dadlani-Shekhar Ravjiani number is loved both in its original version and as a remix, feel DJs. “No matter what version of the song I play, people go crazy. It has a different and fresh feel, mostly because of its lyrics,” feels DJ Kunal Bose, formerly with Venom.

No wonder Vishal-Shekhar had a blast while composing the song. “This song had to be a hit. It’s got fresh faces, a unique blend of raga Alaap by Shreya and it is so full of that girlie attitude,” says Shekhar, who has also sung a bit of the song.

The freshness and KJo’s young cast ensemble certainly add to the track’s appeal. “I love the pink-and-silver lehnga that Alia Bhatt is wearing in this song. The way they dance and the entire theme is just awesome. The song has such a peppy feel to it that you anyway would want to dance to its beats the moment you hear it,” says Shruti Agarwal, 23, a corporate executive and party regular.

Even some reticent men have been showing off their Radha moves. “I like the way the guys [Varun Dhawan and Siddharth Malhotra] have danced in this song. It’s fresh, the beats are pumped up and you don’t have to try hard to match the moves,” explains Neeraj Thakkar, a 29-year-old businessman from New Alipore who danced away to Radha likes to party at a recent Dandiya do.

Radha... is basically woven around a sangeet ceremony and has an essentially traditional feel to it. “Karan was very clear about what he wanted in this song and that made our work easier. It feels great to see the song being so hugely appreciated everywhere. From discs to sangeet ceremonies, people are now asking for an extended version of Radha,” adds Shekhar.

For the Calcutta dance floors at least, Radha is here to rock for a while.

RS 10,000 FOR AN EXTRA HOUR: HOW MUCH WILL IT PINCH?

1. What is the money mechanics if you have to pay Rs 10,000 per hour for time extension?

Please note that the extension in question is not about that particular extended hour of revenue generation. With extended beverage services, the main business hour is actually 10pm to 1am or 10pm to 2am... So it’s basically three or four hours of party time if one looks at it logically. Therefore the cost impact conversion ratio is three hours for an hour of extended licence and four hours for two hours’ extension. Resulting in Rs 3,399 per hour in the case of an hour’s extension costing Rs 10,000. And subsequently Rs 5,000 per hour in the case of two hours of extension.

2. How will a nightclub cover the additional cost?

Most bars and nightclubs with medium capacity can easily accommodate 120 guests during weekends with an additional bar licence. If we assume they keep it open till 1am with an additional cost of Rs 10,000, the approximate cost is only Rs 83 per guest. If they keep the same bar open till 2am and maximise the turnaround of 150 guests from 10pm to 2am, then the cost in question is again a paltry Rs 133. I am not considering the running cost here as that is dependent on the systems, usage of advanced technology and reduction of wastage and pilferage by implementing specific cost-controls. An average spend in an upscale nightclub is Rs 1,000 per guest.

3. What does a bar need to do to make use of this extension for a fee?

One has to be willing to change one’s thinking and convert the negatives to positives. Have a proper business plan in place. The ideal move would be to share the extra cost between the owners, guests and beverage companies. Simultaneously, introduce tighter and foolproof cost control. I simply believe in one logic — when I cannot generate additional revenue, I look at saving more to balance out the outflow against the inflow.

As far as I remember, there was hardly any tax component on alcohol 20 years ago and it gradually went up to 10-12 per cent and then 18 per cent and now it’s approximately 33 per cent. Have people stopped visiting bars and restaurants? One simply has to find a way to achieve more.... Let’s put on our thinking cap, think out-of-the-box and get innovative.— Irfan Ahmed, mixologist and beverage consultant

Swati Tewari

Goodbye Cinderella, hello Gangnam! t2 hopped four nightclubs to check the party pulse now that 2am is the new midnight. The verdict? radha loves it!

 

Is Radha likes to party Bolly’s best dance track of the year? Tellt2@abp.in


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